AoM: ‘Not another survey’: Unconventional methodology in organization and management research

Saturday 11 August 2018, 10.15 to 12.45,

Sheraton Grand Chicago, Chicago Ballroom X: sponsoring Divisions: RM, OMT

Are you interested in using novel methodologies in your research?  Or do you think that journal editors will reject your papers if you ‘break the rules’?

This PDW has three aims:

  1. to assess the case for using unconventional methodologies
  2. to explore a range of non-traditional approaches
  3. to advise researchers planning to use unconventional methods.

Most researchers stick to two or three traditional methods for data collection, like surveys and interviews.  Is novelty dangerous?  Using the same old methods runs the risk of generating the same old findings.  The formulaic, template-based nature of our publications is attracting criticism.  There have been calls for more diverse, ‘polymorphic’ approaches.  Also, our participants see our methods as boring, and we have accounts of ‘survey fatigue’.

Who should attend?  This Workshop is designed for both new and experienced researchers who want to explore fresh possibilities in methodology, as well as researchers who are actively engaged in developing non-traditional approaches to their work.  We will explore unconventional research settings, data sources, designs, and data collection methods:

radio programme archives: Laurie Cohen (Nottingham U) and Joanne Duberley (Birmingham U)

innovation in unobtrusive methods: Andrew Knight (Washington U in St Louis)

using fiction, and research in extreme contexts: David Buchanan (Cranfield U)

netnography: Manuela Nocker (Essex U)

experiments in institutional theory: Alex Bitektine (HEC Montreal)

inter-organizational ethnography: Olivier Berthod (Jacobs U Bremen)

participant-led video diaries: David Buchanan (Cranfield U)

We have designed a participative ‘presentation – buzz group – plenary’ format, ending with a Q&A panel session.  There are three take-aways:

  1. you will learn about the uses, strengths and limitations of innovative methodologies, and how these can be adapted for use in your own research
  2. you will learn how journal editors judge research using unconventional methodology
  3. based on editorial advice, you will find out how best to present work relying on unconventional methods

There is no preregistration required for this Workshop.

We look forward to seeing you in Chicago in August!

For further information about this workshop, contact the organizers:

David Buchanan         david.buchanan@cranfield.ac.uk

Olivier Berthod           o.berthod@jacobs-university.de

Andrew Knight            knightap@wustl.edu

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